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Conversations and leads

Inbox → Conversations lists everything the agents have been asked, newest first, with country, language, message count, sentiment and topics.

Open one and you get the whole transcript, plus what produced it:

  • the sources cited for each answer and the retrieval score behind it
  • any rating the visitor gave, and the reason they picked
  • any files they attached
  • any action the assistant ran, with its result
  • the lead, if one came out of it

The retrieval score is the number worth learning to read. High score and a bad answer is a prompt or model problem. Low score and a confident answer is a content problem. Low score and an honest “I don’t know” is the system working.

A conversation belongs to a visitor’s browser and survives across visits, so a returning visitor continues where they stopped rather than starting over.

The conversation list filters by country, language, device, channel and date, by how many messages were exchanged, by whether a lead came out of it, by how the visitor rated it, and by the page the chat started on.

To search what was actually said, ask the assistant on Overview → Assistant: it reads the transcripts, which is the fast way to answer “has anyone ever asked about X”. The same search is available to your own tools through the MCP server as search_conversations.

When a visitor puts an email address or a phone number into the chat, the conversation is read once more and a lead is extracted:

FieldWhere it comes from
nameWhatever they called themselves in the conversation
emailThe address they gave
phoneThe number they gave
interestWhat they were actually asking about
countryThe request’s geography, not something they typed
notesThe parts of the conversation a salesperson would want

Extraction runs again as the conversation continues, and fields are merged rather than overwritten — a later message adding a phone number does not erase the name from an earlier one.

Inbox → Leads lists them. Turn on lead alerts in Workspace → Notifications to have them emailed as they arrive, to whichever addresses you name.

Extraction reads what a visitor happened to type. The lead form asks them directly: a short card inside the chat, with the fields you choose, that the visitor fills in themselves.

Agent settings → Leads & CRM → Lead form.

The assistant offers it when the moment fits: the visitor asks to be contacted or called back, wants an offer or a consultation, agrees to a follow-up, or shows clear interest and the natural next step is a person. It is also always one click away in the chat menu, so a visitor who knows what they want never has to wait for the offer. Once a conversation has submitted the form, the assistant stops asking for details and the form is not offered again.

Six standard fields are available: first name, last name, email, phone, company and a free-text message. Each one can be shown or hidden, required or optional, relabelled and reordered. At least one of email or phone stays on, because a lead nobody can reach is not a lead.

Beyond those, add whatever the team needs with Add a field: a short or long text, a dropdown with your own choices, a checkbox (a required one has to be ticked, which suits a consent line), a number or a date. Up to twenty fields in all. Custom values are stored with the lead under the label they had when the visitor filled them in, appear on the Leads page and in the conversation, go into the CSV export, and are written into the CRM record’s description alongside the notes. The phone field comes with a country-prefix dropdown preselected from the visitor’s location, formats the number as it is typed, and is stored in international form (+41791234567), which is what CRMs and ad platforms expect.

Labels and the card’s texts left empty use the built-in wording, translated into the visitor’s language like the rest of the widget. Anything you write yourself is written in the agent’s default language and translated the same way.

A submission lands on Inbox → Leads like any other lead, marked form, triggers a lead alert when alerts are on, and syncs to the CRM when lead sync is on. Unlike extraction, the form does not need a CRM connection: the Leads page is always its destination.

Lead capture is a per-agent switch in Agent settings. When it is on, the assistant will ask for contact details at moments where that is a natural thing to do rather than at every opportunity. It can be configured to ask for a name alongside the address.

Turning it off does not stop extraction from working on details a visitor volunteers — it stops the assistant from asking.

Visitors can rate an answer up or down, and pick a reason: wrong, incomplete, outdated. Signed-in reviewers on the hosted chat page can additionally flag a message with a note, which is the fastest way to collect internal feedback during a rollout without anyone filing tickets.

Both show up on the conversation and in Overview → Analytics.